Increasing user engagement for Hair Transplantation Patients

Designed for patients going through a hair transplant journey, HairTrack helps you feel supported every step of the way.

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Why?

Every year lots of people are applying clinics for hair transplantition. Wheather they travel to another country, or in their country; we know that the post-transplant process can be full of questions, doubts, and “Is this normal?” moments. That’s why HairTrack is created, an easy-to-use app that guides you through every step of your recovery.

Role
UX Researcher
UI Designer
Timeline
1 month

Strategy & Synergy

01
💼 Business Opportunity
In 2019, around 2.6 million hair transplant were performed. This number highed up to 3.44 million by 2024. Every clinic needs a structured way to follow-up the patients' procedure.
Source
north_east
02
⚕️ Supportive & communicative
It is stated that 44% of hair transplant patients were following the medication advice given by their hair transplant surgeon. This values the importance of keeping the communication with doctors and health workers.
Source
north_east
03
😌 No place for anxiety!
One of the most common complaints by patients is dissatisfaction. This either could be because of medical error or lack of communication with the doctors. Communication with a professional would definitely relieve their stress over procedure.

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Challenge

How we can keep the user active in the application through the entire treatment procedure?
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Users & Pain Points

I interviewed a patient who had recently undergone a hair transplant. Their experience helped me identify key pain points.

Here is what stood out:
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👉 Patients often lack clear instructions for basic tasks (e.g., when and how to wash their hair)
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👉 They want access to non-judgmental support, anytime
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👉 Even after leaving the clinic, they still need follow-up and feedback

Problem?

01
❌ Uncertainty
Scattered or unclear information from unreliable sources
02
❌ No reminders
Patients often lose interest over time and miss care steps
03
❌ No quick way to ask for help
Lack of 24/7 support or someone to ask simple questions
There is always a possibility of improvement.
How?
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So...
The solution is...

🤝 Building trust
Clear and trusted information from a single source
🤖 AI-based chat
AI Assistant available 24/7 for common questions
📅 Clear Recovery Guidance
Step-by-step guidance throughout the healing process
🔔 Keeping on track
Smart reminders and progress tracking to keep motivation high

Impact

00. Userflow

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It is very vital to keep the app simple and clean. The patients use this application as a treatment tracker.
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No overload of "cool" features. It distracts user and keep them away from completing the daily tasks.

01. Building trust

1
Automatic Scheduled Agenda
Day-by-day tracking the process. Also showing how many days left to increase finishing motivation.
2
Task Card
Giving users simple, trackable steps increases engagement and builds trust.
3
Reading Sources
Information from one trustable source.

02. AI-Based Chat

1
AI-driven chatbot
Our AI chat is available 24/7, answering questions instantly and reducing the load on clinic staff.
We keep your back, even during non-working-hours. 😉

03. Clear Recovery Guidance

1
Daily Reminders
Clear daily tasks help users stay on top of their care without overthinking.

04. Keeping on Track

1
Full-screen Calendar
Important milestones are shown on a calendar, reducing stress and uncertainty
2
Automatically Set Calendar
By dragging up, users can see the appointments that is set for them. Knowing the appointments ahead reduces the stress.

Conclusion

With its improved user engagement and user-friendly solutions, it can be a great tool for businesses who are working in health and software fields.

What we did?

❤️🩹 Manageable and easy-to-follow system for health workers.

🤩 A software that offers subscriptions for clinics.

😌 Offered a calm and stress-free atmostphere for patients.

ReyyanKırmızıkayaPortfolio

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